The level of increasing awareness among the population and demand for accurate information has necessitated the need to have professionals who shall be able to gather, analyse and deliver this information to the population at a reasonably faster rate but accurate. This programme is meant to fill the gap that has existed in this area for a long time. The programme will provide students with a solid foundation in mass communication and business concepts, practices and skills. It further provides an introductory view of the world of media, by immersing students into TV, Radio and Print media production environments and introducing them to today's leading-edge media creation skills. Students will also be imparted with critical thinking skills to analyse articles, and strong writing and journalistic skills to produce their own articles for public consumption. Students will be trained in the basics of public relations, so as to manage corporate communications for their organisations.
- At the end of the programme, students should be able to;
-
- Express themselves in mass communication and business concepts, practices and skills while performing their profession.
- Exercise critical thinking and analyse articles, seen through writing and journalistic pieces of work appreciated by the public.
- Work for Television and Radio Stations, in addition to print media production.
-
Public Relations (PR agency, corporate communications)
-
Journalism (news writing, reporting & editing)
-
Marketing Communications (advertising, media planning, copy-writing)
-
Media (TV, Radio or print production & content creation)
|
SEMESTER 1 |
||||||
|
Course Code |
Course Name |
LH |
TH |
PH |
CH |
CU |
|
DMJ 1101 |
Introduction to Mass communication |
45 |
- |
|
45 |
3 |
|
DMJ 1102 |
Introduction to Broadcasting |
30 |
- |
30 |
45 |
3 |
|
DBM1102 |
Micro Economics |
45 |
30 |
- |
60 |
4 |
|
DMJ 1103 |
Computer Fundamentals and Applications |
30 |
- |
30 |
60 |
4 |
|
DFA1101 |
Principles of Accounting |
45 |
30 |
- |
60 |
4 |
|
DBM1103 |
Business Communication Skills |
30 |
30 |
- |
45 |
3 |
|
|
TCU |
|
|
|
|
21 |
|
SEMESTER II |
||||||
|
DMJ 1201 |
Radio and Sound Broadcasting |
30 |
- |
30 |
45 |
3 |
|
DMJ 1202 |
Principles of News Writing & reporting |
30 |
- |
30 |
45 |
3 |
|
DPM 1203 |
Introduction to Sociology |
45 |
- |
- |
45 |
3 |
|
DBM1204 |
Human Resource Management |
45 |
- |
- |
45 |
3 |
|
DMJ 1206 |
Specialised writing |
30 |
- |
30 |
45 |
3 |
|
DBM1203 |
Introduction to Business Ethics |
30 |
30 |
- |
45 |
3 |
|
|
TCU |
|
|
|
|
18 |
|
|
Recess Term |
|
|
|
|
|
|
|
Business Plan Development |
|
|
|
|
|
|
|
Vocational Recess |
|||||
|
YEAR II SEMESTER I |
||||||
|
|
|
|
|
|
|
|
|
DMJ 2101 |
Television Broadcasting |
30 |
- |
30 |
45 |
3 |
|
DMJ 2102 |
Journalism Law and Ethics |
45 |
- |
- |
45 |
3 |
|
DMJ 2103 |
Fundamentals of Photojournalism |
30 |
- |
30 |
45 |
3 |
|
DBM 2102 |
Project Planning and Management |
45 |
- |
30 |
60 |
4 |
|
DBM 2103 |
Marketing Fundamentals |
45 |
- |
- |
45 |
3 |
|
DBM 2101 |
Research Methodology |
30 |
30 |
- |
45 |
3 |
|
|
TCU |
|
|
|
|
19 |
|
|
|
|
|
|
|
|
|
SEMESTER II |
||||||
|
DMJ 2201 |
Media Planning and Management |
45 |
|
|
45 |
3 |
|
DMJ 2202 |
Print Media Production |
30 |
|
30 |
45 |
3 |
|
DMJ 2203 |
Political Science and International relations |
45 |
|
- |
45 |
3 |
|
DMJ 2105 |
Public speaking |
45 |
|
|
45 |
3 |
|
DMJ 2205 |
Human Rights |
45 |
|
|
45 |
3 |
|
DBM 2204 |
Research Project |
60 |
90 |
- |
60 |
4 |
|
TCU 19 |
||||||
General School Regulations
The general regulations and rules of Multitech Business School shall govern studies and examinations for the Diploma in Mass Communication and Journalism (DMCJ)
Admissions to the First Year
Admission into the first year will be through any of the four avenues mentioned below:
- Direct entry
- Certificate holders scheme
- Professional qualifications
For admission to any diploma course under
- Direct Entry Scheme, a candidate must have:
- Obtained at least one (1) advanced level principal pass and two (2) subsidiary passes obtained at the same sitting of the Uganda Advanced Certificate of Education (U.A.C.E) examinations. Or Qualification equivalent to UACE.
- Sat the UCE examination (equivalent) and obtained at least 5 passes.
- Certificate Holder’s Scheme, a candidate must hold:
- A Uganda Certificate of Education (U.C.E) and a certificate in business Management or equivalent from a recognized institution.
- A Certificate in Business Administration and Management of Multitech Business School or any of the Uganda Colleges of Commerce, MUBS, or a certificate in any field of study obtained from a recognized institution.
- Hold a Higher Education Certificate with a pass grade
- Professional Qualifications.
The applicant should have passed at least stage/level two (2), of the professional qualifications from a recognized institution or its equivalent, provided this is passing by examination and recognized in Uganda by the National Council of Higher Education.